Here are some tips for successful selling and for maintaining buyer satisfaction on eBay.Listing your item
Make sure the item is legal and allowed. If you are not sure that your item is allowed, check eBay's policies on prohibited, questionable and infringing items (see Knowing eBay’s Rules for Sellers).
Take one or more pictures of your item in a well-lit area. Effective pictures that are sharp and bright will help sell your item. Evenly distributed artificial or natural light is better than a camera’s flash for most items. A tripod steadies your camera and ensures your picture will be in focus.
Choose the most specific category available. This will help buyers find your item. Use the Suggested Categories feature to have eBay suggest categories for you. For an additional fee, you can list your item in a second category to maximize your item's visibility.
Imagine you were the buyer when you prepare the title and description for your listing. What would you want to know about the item? What are its most appealing characteristics? What words might buyers use to search for your item? Keep the item close by in case you need to add information to your description. (see Writing a Good Title and Description).
Save time by composing your item description in a word authoring program first, and then pasting it into the item description area in the Sell Your Item form. Be clear and complete, but use short sentences that are easy to read. Including specific details about the item, such as dimensions, shipping, and payment, and so on, may help reduce the number of email questions you receive about your item. Use of Advanced Selling Tools will also save you time creating and managing your listings.
Plan your pricing strategy. Look at similar completed eBay listings using the completed listings search. You can also visit online stores that sell similar items and ask friends to help determine what the item is worth. This will help you set your starting price or your Buy It Now price. Also, decide whether you would like to set a reserve price.
Consider using calculated shipping and decide which shipping service you will use. Pack your item for shipping so that you can weigh it and measure the length, width, and height so you have this information when you begin to list it. When you use calculated shipping, you won't need to guess the amount it will cost to ship the item.
Consider registering for selling-related services before you begin the Sell Your Item form. For example, if you want to sell in the Mature Audiences section, it will make the listing process easier to complete the ID Verify process before you list your item. If you want to open your own eBay Store, see eBay Stores Overview. |